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Gem

I met Aussie/US producer Gem on a flight from Sydney to Vegas, we got chatting, and by the end of our flight we’d already started working together on her new logo.

Used originally on the album artwork for her new single Rich Girl, and then as her visual identity moving forward, it’s a custom hand lettered logotype, with smooth lines and some stylistic touches to reflect her musical style.

Photo of James Daly
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